FEBRUARY
2026
The project explores how icons take shape over time — across fashion, cinema, music, and creative industries — connecting personal paths to collective memory through exhibitions and narratives that reflect the evolving language of fashion and its global influence.
The project is promoted in collaboration with the Montenapoleone District — Milan’s premier luxury destination — and developed in dialogue with leading luxury fashion houses.
It stands at the crossroads of fashion, culture, sport, and global visibility.
of MonteNapoleone District
A Journey of Legacy, Cultural Dialogue, and Contemporary Excellence
MEMORY BRICK 2026
GUEST ARTIST : CHEN MAN
Where creativity meets discipline.
Where Craft Becomes Luxury.
Fashion, like sport, is driven by vision, preparation, and the pursuit of excellence.
Sustainability as Discipline
A mindset of consistency, not just creativity.
The Luxury Icons unveils a unique curated series of storytelling and preparatory programs conceived as an experiential journey into the contemporary world of fashion — where design, image, culture, and influence meet discipline, creativity, and vision.
Each program is structured as an immersive journey of discovery, developed in collaboration with the Montenapoleone District and taking place in Milan and/or Shanghai. Created in dialogue with leading institutions, brands, and industry professionals, they guide selected participants through a living ecosystem of luxury, offering a structured yet experiential introduction to the creative and cultural processes shaping today’s global industry.
Alongside the educational path, the VIP Experience continues the journey within the MonteNapoleone District, opening an exclusive gateway into Milan Fashion Week. It offers privileged access, cultural immersion, and high-level encounters that transform luxury into a lived experience — revealing its heritage, craftsmanship, and contemporary influence.
Together, these initiatives form a continuous journey where education, storytelling, and direct experience converge — opening a gateway to the evolving language of fashion and its role within contemporary culture.
Discover the JOURNEY
Identity, creativity and
personal positioning in luxury and lifestyle
REGISTRATION OPEN: February 8th, 2026
COURSE DURATION: 5-7 days
PLACE: Milan/Shanghai
LANGUAGE: English
Applications must be submitted exclusively through the online procedure, by completing the specific application form available in the dedicated section of the official website. Course program is accessible below:
The Luxury Icons Experience Programs are designed as one-week immersive journeys, taking place in Milan and/or in Shanghai.
Each experience unfolds over the journey of one week, for a total of 48 hours of curated activities, combining learning sessions, cultural experiences, guided encounters, and luxury corporate visits.
The structure is conceived to ensure depth, focus, and continuity, while allowing participants to fully engage with the environments and narratives that shape the fashion system.
Experiences are delivered in both cities according to the specific intake and format. The first intake is scheduled to begin in Summer 2026.
Admission to The Luxury Icons Programs is subject to eligibility criteria defined for each program and intake.
Admission to The Luxury Icons Experience Programs is based on specific eligibility criteria tailored to each program and intake.
Interested candidates are invited to complete an online pre-registration. By submitting this application, you confirm compliance with the program requirements detailed in our documentation.
No admission fee is required at this stage; this pre-registration secures your place in the selection pool for your chosen program.
Each profile is reviewed individually to ensure alignment with the program’s vision and learning objectives. Final enrollment is reserved for applicants who meet the full admission criteria.